ZYB Makes Mobile Data Matter With European Debut of Mobile Social Networking Services at 3GSM World Congress 2007

COPENHAGEN, Denmark – 26 January 2007

– ZYB, the company that brings mobile data to life, announced today that it will demonstrate its strong foundation in mobile data backup and sharing known as ‘me’ services, as well as introduce its new ‘us’ services that use mobile data to create online public profiles and other services such as SMS backup, at 3GSM World Congress in Barcelona, Feb. 12-15, Stand 7D23. ZYB is the only company to take data from mobile phones and bring it online to create mobile social communities.

“ZYB’s mobile social services are activating mobile data in a new way that has never been seen before,” said Tommy Ahlers, CEO of ZYB. “It’s all about giving users control of their mobile data – first safeguarding it in case of phone loss and for easy future transfer to a new phone – and then giving users the tools to make the data work for them and their friends and acquaintances in a collaborative online environment.”

With ZYB’s new feature-set, users will have access to a public profile on zyb.com where they can store and manage the mobile data from their phone, such as contact list, mobile calendar, SMS messages, etc. Users can display the online profile publicly or to other selected users as part of ZYB\'s social services, or may choose to simply use ZYB for managing and safeguarding their mobile.

Visitors to ZYB’s 3GSM booth, 7D23, will see and interact with the following demos:

• “ZYB your mobile” – Visitors will perform a live upload to manage and back up their mobile data on zyb.com – all for free.

• Demonstration of ZYB’s new social networking offering including public profiles built on the user’s uploaded mobile data.

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About ZYB:

ZYB (zyb.com) brings mobile data online and aggregates it to create a multi-platform community. For its fast growing number of users, ZYB has already become the natural and logical place to upload and secure their mobile data and to connect with others.

ZYB safeguards users’ mobile data in case of phone loss and gives users the tools to make the data work for them in a collaborative online environment. ZYB is a unique free service that is not offered by mobile operators.

Since ZYB’s inception in June 2006, more than 70,000 mobile users worldwide have signed up for ZYB and uploaded almost four million contacts and 1.5 million events to the online service. Headquartered in Copenhagen, Denmark, ZYB has more than 25 employees and is backed by Nordic Venture Partners, the leading pan-Nordic venture capital firm focusing on Nordic investments within the information and communication technologies segment. For more information, go to zyb.com.